Privacy Policy of Mace Metrics
Mace Metrics is committed to protecting the privacy and personal data of visitors to our online platform. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our services, which include in-depth software reviews, hardware performance analysis, user experience testing, market trend analysis, competitive intelligence reports, product lifecycle assessment, data-driven recommendations for tech businesses, and bespoke tech consulting. We adhere to the General Data Protection Regulation (GDPR) and other applicable data protection laws.
1. Information We Collect
We collect various types of information to provide and improve our services.
- Personal Data You Provide: This includes information you voluntarily provide when you interact with us, such as when you request information about our services, subscribe to newsletters, or engage in consulting. This may include your name, email address, company name, and contact details.
- Usage Data: We automatically collect information about how our online platform is accessed and used. This Usage Data may include your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our online platform and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
2. How We Use Your Information
Mace Metrics uses the collected data for various purposes:
- To provide and maintain our services, including delivering requested information or consulting.
- To notify you about changes to our services.
- To allow you to participate in interactive features of our online platform when you choose to do so.
- To provide customer support and respond to inquiries.
- To gather analysis or valuable information so that we can improve our online platform and services.
- To monitor the usage of our online platform.
- To detect, prevent, and address technical issues.
- To send you newsletters, marketing or promotional materials, and other information that may be of interest to you, based on your preferences.
3. Legal Basis for Processing Personal Data Under GDPR
We process your personal data under the following legal bases:
- Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
- Contract: Where our use of your personal data is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
- Legal Obligation: Where our use of your personal data is necessary for us to comply with the law.
- Legitimate Interests: Where our use of your personal data is necessary for our legitimate interests or the legitimate interests of a third party, and those interests do not override your rights and interests.
4. Disclosure of Your Information
We may share your information with trusted third parties under certain circumstances:
- Service Providers: We may employ third-party companies and individuals to facilitate our online platform, provide services on our behalf, perform related services, or assist us in analyzing how our online platform is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Compliance with Law: We may disclose your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of Mace Metrics, prevent or investigate possible wrongdoing in connection with our online platform, protect the personal safety of users or the public, or protect against legal liability.
- Business Transfers: If Mace Metrics is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
5. Data Security
The security of your data is important to us. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.
6. Data Retention
Mace Metrics will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
7. Your Data Protection Rights Under GDPR
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- The right to withdraw consent: You also have the right to withdraw your consent at any time where Mace Metrics relied on your consent to process your personal information.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at the address provided below.
8. Links to Other Sites
Our online platform may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
9. Children's Privacy
Our online platform does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
10. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
11. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- Mace Metrics
- 72 Regent's Park Road, Floor 3
- London, Greater London, NW1 8XL
- United Kingdom